Integrated solution
Fasting-moving Consumer Anti-counterfeiting and Traceability
06
Core Value: A closed-loop solution—from product coding and user engagement to decision-making analytics (data dashboards)—helps customers maximize the effectiveness of every marketing dollar spent while boosting sales, clearing inventory, and building robust membership systems.
In terms of hardware: Leveraging high-speed inkjet printers, laser marking machines, and vision inspection systems, we assign a unique marketing QR code to each product on the production line, ensuring that the codes are accurate, clear, and easily readable—thus laying a reliable physical foundation for interactive marketing.
On the software side: Through Huiyi Technology’s Dynamic Sales Platform, we manage diverse marketing campaigns—including red envelopes, points, membership programs, and redemption offers—and collect consumer scanning data in real time. This enables precise analysis of sales dynamics, user profiles, and campaign ROI, driving improvements in end-customer sales and fostering the accumulation of private-domain traffic.
Hardware-wise
On the hardware side
Using laser marking machines, high-resolution inkjet printers, and automatic labeling machines, we enable the assignment and association of QR codes to products at all levels of packaging—bottles, boxes, bags, and cartons—directly on the production line. By integrating industrial cameras with vision inspection systems, we perform 100% online verification of QR code quality and immediately remove defective products. Through industrial PDAs and fixed scanners, we rapidly collect commodity circulation data in warehouses and distribution channels.
On the software
On software
Centered on a one-item, one-code data system, the platform integrates four key functional modules: anti-counterfeiting verification, channel management, marketing engagement, and big data analytics. By precisely monitoring the circulation paths of products, the system can automatically detect unauthorized product diversion and issue real-time alerts. At the same time, it provides consumers with a convenient portal for verifying the authenticity of products.
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